Dr. Shafig AL-Haddad is a professor of Marketing and the Dean of King Talal Faculty of Business & Technology at Princess Sumaya University for Technology in Amman, Jordan since Oct, 4, 2015. Dr. Haddad has been working in PSUT since Sep. 14, 2014. He worked at Applied Science University from 1991 until Sep. 13, 2014. During these years, he held many administrative positions, from Sept. 25. 2012- July. 25. 2013, he was the Acting President of the Applied Science University, from August, 17. 2011- Sept. 13. 2014, he was the Vice President of Applied Science University, from Sept. 19. 2010- Sept. 13. 2014, he was the Dean of Scientific Research and Graduate Studies at Applied Science University, from Apr. 12, 2001 – Aug. 16, 2011, he was the Head of the Department of Marketing, Faculty of Economics and Administrative Science at the Applied Science University. He has a Ph.D. in Business Administration: Marketing, in 1988, M.Sc. in Business Administration: Marketing, in 1986, M.Sc. Management Development, in 1997, and B.Sc. in Accounting in 1984. Dr. Haddad research interest is in services marketing, marketing innovation and creativity, electronic marketing, sales and personal selling, and he is the author of Four books, 26 articles that have appeared in professional journals, and three Grants, and more than 15 papers presented at international, regional, and local conferences, and three case studies have been presented to the Euro-Arab Management School in Spain. Dr. Haddad has participated in more than 32 scientific committees, 95 Supervision and external referee for many MA theses, and PhD dissertations. And he has taught more than 100 training courses.
Research Interest:
· Services marketing.
· Marketing innovation and creativity.
· Electronic marketing, sales and personal selling.